Vice Souletric returns with the visuals for 90’s Sumthin’, the infectious boom bap single off his latest album, “Vice For President 2 – There’s NoTomorrow Til You Wake Up”. Vice enlists HiJinks to turn back the clock to 90s style Hip Hop. The duo pay homage to the music and culture of the 1990s over dirty drums and horns influenced by Hip Hop greats such as Pete Rock and DJ Premier.
Vice says, “The 90s will always be the Golden Era of Hip Hop for several reasons. I wanted to recreate a 90s style video by incorporating the barbecue scene a la, “Nuthin’ But a G Thang” and “Summertime. I really think people still want to hear this kind of music, and it fills a void that is found in today’s music.”
Director Ced Lynch, brilliantly shoots the video in Vice’s stomping grounds of Lorain and Cleveland, Ohio.